In a bid to make the festive period memorable, and resonate with the next-gen of Coke aficionados, Coca-Cola has extended its sponsorship to the most trendsetting events in Nigeria, with music being the key point of interest.
Coke Studio, renowned for pioneering innovation and collaboration in music, has escalated the festive spirit with its impressive sponsorship line-up, featuring none other than the eagerly awaited Flytime Rhythm Unplugged concert, which commenced on the 21st of December.
The concert series further impressed, with internationally acclaimed artists, Kizz Daniel, Davido and Asake, headlining the Flytime lineup on the 23rd, 24th of December, and Christmas Day respectively.
The festivities extended beyond this, with Palmwine Festival on the 23rd of December and the distinguished Nativeland concert on the 22nd, allowing party-goers to immerse in Coca-Cola’s vibrant celebration, while Asake is expected to feature in the New Year on 1st January 2024.
“We are ecstatic to participate in this musical spectacle that encapsulates the December holiday spirit. Music is a potent unifier, and through initiatives like Coke Studio and our series of sponsorships, we aim to facilitate joyous, unified moments especially during the festive season”, said Marketing Director, Coca-Cola Nigeria, Yusuf Murtala.
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