Popular Nigerian kid actress, Diana Egwuatu was part of this year’s Children’s Day celebrations organised by the CWAY Super Kids brand, in Lagos.
The celebrations held in Lagos and Abuja, simultaneously, saw Nutri Milk Super Kids, leading other milk drink brands celebrate kids from over 40 schools across the two locations in grand style, giving them cinematic experience, games, food and drinks in commemoration of the day.
Hundreds of excited children from the over 40 schools across the two locations were hosted at the lavish Silver Bird Cinemas in Banex Mall, Lekki, Lagos; and Jabbi Lake Mall in Abuja.
Young guests and others were also treated to fun-filled games where exciting gifts and prizes were won. All the children in attendance received special gift packs courtesy Super Kids brand.
As part of the sensational thrills, Child actress Diana also entertained guests along with the emerging young winners of social media challenges who won exciting prizes from the online activities.
The Marketing Director, CWAY Group, Rohit Prakash Gupta, explained that as a family-centric company, CWAY sees children as a vital part of its core audience.
“As such, creating and curating memorable experiences that deeply resonate with consumers is paramount.
“Celebrating children on their special day is not merely an obligation but a heartfelt tradition, as it allows us to immerse ourselves in their joy and become children ourselves, if only for a fleeting moment,” Rohit remarked.
Brand and Marketing Manager for the Nutrimilk and Super Kids product lines, Tope Sule also shed light on the decision to fete children with a cinematic experience.
“Innovation has always been the hallmark of CWAY and the Super Kids brand. While traditional Children’s Day celebrations often revolve around visits to amusement parks, we decided to curate a truly immersive and unforgettable cinematic experience for our young guests.
“Most of the time, we think of cinemas as an adult activity. So this is more like a cinema date for the kids, bringing them out to have fun beyond what they are used to. I’m sure that for many of the kids here, this is something they will never forget for a very long time,” Sule stated
Sule also described the day as very significant for the brand, since it provided it the opportunity to bond with the Nigerian kids and celebrate them.
ALSO READ: Police arrest man for attempting to sell daughter for N1.5m
and then