Lack of necessary papers, not capital, major obstacle to Nigeria’s SMEs growth — Lead, WIEG Representative
THE Lead, WIEG Representative in Nigeria, Mr. Bassey Essien, has identified lack of well-prepared documents that can help businesses, especially…
New chairperson pledges to reposition NIMN Ikeja Chapter
THE new Chairperson of the National Institute of Marketing of Nigeria (NIMN), Ikeja Chapter, Onome Odili, has stated that her…
How to Become a Digital Marketer in Nigeria (2026 Guide)
Digital marketing is one of the fastest-growing career paths in Nigeria. As more businesses shift online, the need for skilled…
Our plans at checking quackery —Bayo-Ajayi, NIMN President
The president of the National Institute of Marketing of Nigeria (NIMN), Dr Bolajoko Bayo-Ajayi, has said that before her administration…
Broadcast media owners, practitioners refute claim of legal action against NBC, Arewa24
The management and board of the Broadcast Media Owners and Practitioners Forum (ABMPF), JKD TV channel 391 DSTV, NIGCOMSAT, and…
2026: Why ‘improved’ consumer protection matters—Experts
Undoubtedly, consumerism has evolved in Nigeria, and the reasons for this are numerous. For instance, the advent of advocacy groups…
Why we introduced new online marketing app, nuMoni —CEO, Ekeng
The management of nuMoni has said the marketing company’s decision to introduce a homegrown online marketing app, nuMoni, into the…
2026: Why Nigerian consumers need enhanced protection —Experts
Undoubtedly, consumerism has evolved in Nigeria. From the common marketing axiom, ‘Consumer is king’, the advent of advocacy groups, and…
New chairperson pledges to reposition NIMN Ikeja chapter
The new Chairperson of the National Institute of Marketing of Nigeria (NIMN), Ikeja Chapter, Onome Odili, has stated that her…
News Central to partner foreign media bodies to fight fake news
•Inaugurates new editorial body The management of News Central, one of the nation’s independent media platforms, has said one of…
Nigeria’s IMC and issues that will matter in 2026
Just like in other sectors of the nation’s economy, the integrated marketing communication (IMC) was not without its tales of…
Nigerian brands not doing badly abroad —London Drinks CEO, Folarin Olaopa
Contrary to claims in some quarters about Nigerian products not being able to compete effectively outside the shores of the…
Sustainability: We’ve removed , recycled over 30 tonnes of plastic bottles, in 3 years —Founder, Rite on The Beach
The Founder, Rite on The Beach, a sustainability-focused initiative, Akintunde Disu, has said that through the initiative, more than 30 tonnes…
Management problem, biggest challenge to rebranding Nigeria —Lanre Adisa
The President of the Association of Advertising Agencies of Nigeria (AAAN), chairman of the Heads of Advertising Sectoral Group (HASG)…
Japa taking its toll on industry’s creativity —Odion
The Founder, Creato Urban, Odion Aleobua, has decried that creative talents are gradually looking beyond the shores of Nigeria to…
Women OoH ad practitioners identify with old people at Yuletide
In demonstrating their commitment to community service and care for the elderly, women in out-of-home advertising, under the aegis of Women…
Seasoning brand excites markets with ‘Share the Good’ Campaign
Seasoning brand, Knorr, recently moved beyond the kitchen to markets and communities with its annual “Share the Good” campaign, aimed…
We’re creating a future defined by innovation —GMYT boss
.Says GAH Award has celebrated over 7,000 leaders, empowered 12,000 women, youths Founder, GMYT Group Limited and Convener, GAH Awards,…
Excitements, re-kindled hope as NIMN’s new President, Bolajoko, assumes office
... industry leaders, regulators pledge support, call for transparency The atmosphere was electrifying and the excitement palpable. The recent investiture…
Why we introduced Budweiser Royale —IB Plc boss
The Managing Director, International Breweries (IB) Plc, Carlos Coutiño, has described the company’s decision to introduce the Budweiser Royale as…
