2024: What a year for integrated marketing communication
As in other sectors, the nation’s integrated marketing communication (IMC) industry was not immune to the challenges that plagued the…
How Shobanjo influenced us — Insight Communications Alumni, others
A group of former employees of Insight Communications, mentees and friends of the Chairman of the Troyka Group, Dr. Biodun…
CSR: Zenith Bank, International Breweries, others win sustainability awards
Zenith Bank Plc, International Breweries Plc, NNPC Foundation, and others have emerged as the latest recipients of the SERAS Award,…
Many Nigerians don’t know they have rights as consumers —Salako, member, CCP Tribunal
A consumer rights advocate, and member, Competition and Consumer Protection Tribunal, Mrs. Sola Salako-Ajulo, has stressed the need for stakeholders…
ARCON to sanction firm over unapproved, unsubstantiated ad contents
The Advertising Regulatory Council of Nigeria (ARCON) has said it would take all necessary steps to ensure Jols Medix Nigeria…
Award, proof of our dedication to global best practices —Ehiguese
The Chief Executive Officer, Mediacraft Associates, John Ehiguese, has described his recent recognition as the ‘Legend of Marketing Communications’, as…
Chain Reactions boss charges PR practitioners on storytelling
The Managing Director of Chain Reactions Africa, Mr. Israel Jaiye Opayemi, has charged Public Relations practitioners in the country on…
Reminiscences, as Marketing Edge celebrates Shobanjo at 80
Though it was meant to celebrate the Chairman of the Troyka Group, Dr. Biodun Shobanjo, on his 80th birthday, but…
AfDB, PMI partner to strengthen capacity building
In a significant move to further strengthen the internal capacity of its staff through a structured project management training and…
How we ‘dabbled’ into outdoor advertising —Shobanjo
The Chairman of Troyka Group, Mr. Biodun Shobanjo, has said the decision of Insight Communications to have an out-of-home advertising…
Nigeria gradually adopting flexible workspace culture —Founder, IWG, Nixon
As conventional office occupancy continues to fall, globally, Nigerian businesses have begun to embrace flexible workspace, like others around the…
TIWC 2024: How Nigerian women can compete, succeed in today’s business space — Experts
Experts from the nation’s marketing communications (MarComs) space have advised Nigerian women, especially entrepreneurs and professionals, on the need to…
Products, services must improve to meet consumers’ changing needs — OIC Boss
The Group Chairman of Odu’a Investment Company (OIC), Otunba Bimbo Ashiru has stressed the need for brand custodians and service…
tinW 2024: Organisers unveil theme, speakers
Organisers of The Industry Women (tinW) Conference have announced the theme and speakers for this year’s edition of the conference,…
PMI reiterates commitment to empowering project pros
The Managing Director, Sub-Saharan Africa Project Management Institute (PMI), George Asamani, has restated the institute’s commitment to empowering project professionals…
Nigeria’s creative sector, new goldmine — Okekearu, EDC Director
The Director, Enterprise Development Centre (EDC) of Pan-Atlantic University, Dr Nneka Okekearu has described the country’s creative industry as the…
CSR: Why we’re offering technicians, engineers free training in renewable energy solutions —Firm
The Managing Director, Rubitec Nigeria Limited, Bolade Soremekun, said the decision of the firm, in partnership with Renewable Tech Nigeria,…
Why ESG measurement remains crucial to corporate comms managers — Expert
A marketing communication expert, Austin Ayaosi, has stressed the need for marketing communications managers to be conscious of conversations around…
Hilda Baci Partners with Gino To Launch Gino Peppered Chicken Seasoning Cubes
GB Foods Nigeria, celebrated for its legacy of high-quality culinary innovations, has once again elevated Nigerian cooking with the simultaneous…
NMA 2024: Why marketers must ensure personal branding, remain authentic, despite advent of tech —Experts
It was meant to be an award-presentation event to celebrate individuals and brands for their accomplishments on the nation’s marketing…
