Boomplay Music won the award for the Best African App, with its unique and user-friendly Boomplay Music application, which gives easy access to millions of songs, videos and entertainment buzz.
The award was announced at the AppsAfrica Awards party in Cape Town, South Africa on November 6, beating Carter – SA, Asorbia – Ghana, Truecaller Africa and Feastfox – SA to win the awarad. Boomplay Music led the pack in the category to become the first on demand music streaming and downloading app to ever win the award.
As at October 2017, Boomplay Music users has increased to over 16 million, compared to 6 million at the end of 2016.
Meanwhile, the monthly active users have also increased to nine million, up from only two million in the same period in 2016.
According to the Managing Director of Boomplay Music, Joe He, more than two million users are now using the app to listen to music, watch videos and read news every day.
“Boomplay Music app was awarded for its ease of use, beautiful user interface and innovations; particularly its significant impact in making music easily accessible to millions of Africans and ultimately driving more customers to mobile music consumption, while helping in curbing piracy through smart business strategies and ensuring intellectual property is duly protected using both technical and commercial efforts.
“Bagging the award for the best African app showcases our renewed efforts to build a sustainable ecosystem for content providers, while ensuring that content consumption is a walk in the park for our users. The growth we have experienced in only a little over two years is super impressive. On behalf of Boomplay Music, we are emboldened by this recognition and will continue to sharpen our focus towards confronting digital content consumption challenges with new and adaptive innovations through technology,’’ he added.
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