In a bid to refresh its memory in the minds of its consumers, Ace Bitters, one of the brands in the portfolio of Nigerian Breweries Plc, announced its re-entry into the nation’s market at the Big Weekend Experience 2.0, a non-stop entertainment, games, and surprises event held recently by the company.
The low-sugar alcoholic drink, first launched in 2015, re-entered the market on April 14th through the ‘Big Weekend Experience’ 2.0, providing consumers with an exhilarating and immersive launch experience.
With this relaunch, Ace Roots has a fresh new look in a 45-cl bottle and a 50-cl can. The ‘Big Weekend Experience’ which hosted the Ace Roots relaunch is a highly anticipated event that brings together music, entertainment, and the latest trends.
The event is always a huge party, held to create memorable experiences for NB Plc’s consumers and appreciate them for their unwavering loyalty to their brands over the years. Exciting games and surprises are also major highlights of the event. Previous editions were held in September and October of 2023, while the first edition of this year was held across major cities like Onitsha, Akure and Warri.
This edition, featuring the relaunch of Ace Roots held simultaneously in Lagos and Ibadan on the 14th of April, created an unforgettable experience for all attendees, who were among the first to experience the distinctive taste of Ace Roots, as well as engaging in a range of interactive activities and immersive experiences.
Expressing the company’s delight at the relaunch, Portfolio Manager, Nigerian Breweries Plc, Sampson Oloche, stated that the new product is a reflection of the company’s commitment to providing consumers with beverages that not only taste great but also offer functional health benefits.
“Ace Roots is set to redefine the alcoholic beverage landscape in Nigeria, and we believe the ‘Big Weekend Experience’ is the perfect platform to re-introduce Ace Roots to our consumers.
“This live event will allow them to discover the unique qualities of Ace Roots and embrace the brand’s commitment to providing a delightful and healthier alcoholic beverage option.”Ace Roots is now available for purchase at select retailers and distributors across Nigeria,” he added.
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