Big Brother Naija S10: Housemates show class in past two weeks

Housemates in the Big Brother Naija have begun to outwit one another in the show in terms of relationship, rare display of intelligence and others in the past two weeks.

KayiKunmi Ajibade, popularly known simply as KayiKunmi, has stamped his presence as one of the most talked-about housemates of this season’s Big Brother Naija. From being the life of the party to playing chess with emotions, from being seen as a prince to being tagged a playboy by critics, there’s no denying he’s the moment.

KayiKunmi came into the house with a magnetic blend of charm, confidence, and strategy. In Week 1, he dominated conversations on and off social media for his vibrant energy and party-loving persona. Tagged the “Playboy Prince” by fans and foes alike, he danced, laughed, bonded, and in no time, became a fan favourite. But beyond the glitz and vibes, KayiKunmi is a master tactician.

By Week 2, the atmosphere shifted. Emotional tensions, friendship dramas, and unexpected alliances began to brew. A deluge of opinions arose, suggesting that KayiKunmi may have been emotionally used by fellow housemates such as Isabella, Thelma, and Bright, all of whom appeared to ride his energy for strategic visibility. While some labelled him “gullible,” those who truly understand the game knows KayiKunmi is a chess player, not a pawn. As any great strategist would tell you, in chess, you sometimes have to sacrifice valuable pieces to win the game. And KayiKunmi knows the rules well.

Despite the emotional rollercoaster and tense moments, including a brief period where he considered a voluntary exit, fate (and strategy) smiled on him. The current Head of House, Victory, used his privilege to save KayiKunmi from eviction, a move that not only turned the tides but further validated his relevance in the game.

The buzz around KayiKunmi isn’t a fluke, he has a devoted and growing fan base. Every day, social media trends overflow with memes, fan art, videos, and emotional posts about him. Fans proudly call themselves “Kunminators” and have been instrumental in keeping the energy alive around his campaign. For many viewers, KayiKunmi is the reason they’re glued to their DStv screens, the drama, the unpredictability, the fun, the flair.

His campaign management team, Hertz Universe PR, has played a crucial role in keeping the fire burning beyond the BBNaija walls. From content rollouts to fanbase activations, live updates, and emotional storytelling, Hertz Universe PR believes that KayiKunmi is not just a housemate; he’s a brand. “He has so much value to offer, both in and out of the house,” they stated. “We’ve seen fans holding watch parties, running giveaways, and even waving branded flags in public places. That’s organic love you can’t buy.”

KayiKunmi Ajibade is not just playing a game, he’s rewriting the rulebook. Whether you see him as a strategist, a lover, or a vibe machine, one thing is clear: he brings character. And in a show that thrives on character, he might just be the biggest wildcard of this season.

As the game unfolds, one thing is certain, this Prince is no pawn. He’s playing to win.

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