ARCON set to publish register of ad practitioners, agencies in March

THE Advertising Regulatory Council of Nigeria (ARCON) has announced plans to release the register of all advertising practitioners and agencies, in the country, by March, this year.

The apex regulatory body in the industry, in a recent notice, tagged: ‘Notice of  Publication of Register of Advertising Practitioners and Advertisement  Agencies Licensed By ARCON’, explained that the move is in tune with the provisions of ARCON Act 202, Section 22 (1) and (5) and section 2 (1) .

The provisions, it explained, require the Council to maintain a register of individuals entitled to  practise Advertising in Nigeria, as well as organizations entitled to undertake the business of  advertising, advertisement and marketing communications in Nigeria, in accordance with the Act , and to publish such register from time to time.

“Only persons and organizations who have fulfilled the conditions for listing in the register, will be so listed in the publication in line with the law,” the agency warns.

It also informed of its decision to commence full implementation of the Corporate Licence  Regime on April 1, 2024.

According to the agency, the commencement of the Regime would require advertisement agencies (Full Service, Creative,  Media Buyer, Media Brokers, Digital  Agencies,  Experiential, Below the Line and Out of Home)  to obtain an operating licence from the agency before they can practise.