Top banking and other industry brands are expected to gather in Lagos for African Brand Congress one of the biggest and successful events at Eko Hotel & Suites.
Scheduled for 31st May 2017, the event is tagged: Shaping the Future of African Brand.”
The African Brand Congress is an annual fiesta of best brains behind most successful and sought after African brands.
According to the Convener, Desmond Esorougwe “past several years, branding has become the buzz word across corporate Africa from corporation to the small businesses. Brands are counted among the biggest asset of any company.
“A strong brand can prove to be the propeller of a company’s growth in the global arena. Brands are also a source of differentiation for companies and many companies especially those dealing with consumer products, are known more by their brands than their corporate identities,” he stated.
The organizers said it is meant to stimulate, motivate and excite the creative portion of various industries using the same kind of thinking and exercise. The congress is designed to educate, engage and inspire brand managers and professionals in the pursuit of best practice in brand building and value creation.
Esorougwe added that it is an appropriate platform for all brand owners and industry players to discuss how brands in Africa can increase their global competitiveness. Seeking to enhance professional development skill in the area that are most relevant to the business community today; the congress will provide hand on skill building experience for brands and brand management community.
The congress expects participants from all over Africa. The organizers noted that participants will find a full year’s worth of thought provoking, insightful and tangible ideals and in depth analysis of recent developments.
According to Esorougwe, the focus of this two day African brand congress in Nigeria ‘will be to support you in the journey of excellence in brand building.”
This provides the ideal opportunity for interaction among leading companies as interactive discussion, quality up to date case studies from leading organizations provide a close look at the improvement that the biggest companies in the market are currently implementing worldwide. The Africa Band Congress is aimed at company, Chairs, Presidents, Directors, CEO, and Managers from among leading brands that believe in creating strong brands.
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