Adjei launches 2024 Adehyie collection

The fashion industry in West Africa plays an important cultural role and contributes significantly to the continent’s economy.

Casual attire is a common feature of the outlook of every woman. They are commonly worn, and so are formal, and traditional attire is also worn depending on the occasion.

Clothing incorporates varieties of colours, fabrics, and embellishments; many of the component cultures of clothing styles are characteristic of their tribal society and costumes.

Africa produces fashionable textiles and finished garments and has designers who have achieved international recognition, including Sarah Nana Aba Adjei.

Sarah Nana is considered a fast-rising designer in the Ghanaian fashion industry, adored for her luxurious use of Ankara fabrics to make women’s ready-to-wear designs.

She is widely recognised for her creative, colourful pieces, which are a fusion of Ankara-inspired prints. Modern tailoring and detail embellishment. T

he result is a highly contemporary offering of beautiful dresses for classy women. Her dedication to the crafty collection was influenced by her love and desire to make garments for every woman.

Her recent ‘ADEHYIE COLLECTION,” released in January 2024, is a reflection of her innovative ideas.

Since founding her brand in 2018, Sarah Nana has been at the forefront of Ghanaian designers making waves on the West African continent.

Not only has she launched several collections and exhibited in multiple major cities, including at the GTco Fashion Weekend in Nigeria, but she has also been consistent with unveiling collections and new designs to fascinate fashion lovers.

As 2024 begins, she has her best designs in the ADEHYIE COLLECTION. These designs have shown resilience in the face of the numerous challenges in this industry.

This ADEHYIE COLLECTION sparkles emotions from joy to surprise and integrates craftsmanship and sustainability with each Ankara piece.

This collection has since been explored through Ankara fashion with quality and durability. The All Ankara-inspired collection is known for putting its spin on traditional and cultural fusion and making it a showcase of elegant craftsmanship using traditional techniques and Ankara textiles while making it modern.

The collection features modern trends using bold traditional African patterns.

The beauty of this ADEHYIE COLLECTION is the fact that people are beginning to know that it is honourable to be in Africa.

It is, therefore, necessary that, as Africans, we create moments and events that showcase the African culture and appreciate how principled it is.

The collection also shows one of the interesting things about Ankara Fabrics: each design and pattern in the collection is unique, especially when compared to how pale and bland other fabrics can be.

No two fabrics explore the same design. They come in different colours and shades.