More than 300 local and international exhibitors and 5,500 visitors are expected to feature in the 2024 edition of Beauty West Africa.
The exhibitors, including 50 Chinese companies representing thousands of beauty and personal care products are to participate in the 2024 edition of Beauty West Africa.
Participants will feature in two special pavilions at the exhibition scheduled to hold between 26th and 28th November at the Landmark Centre, Lagos.
The Chinese presence at Africa’s largest trade show for the beauty industry is expected to boost the $57 million beauty trade between China and Nigeria.
The Group Exhibition Manager, Ken Baber, described the international exhibitors as a hugely important element of the show.
He explained: “Nigeria imported around $287 million worth of cosmetics, perfumes, toiletries and essential oils from around the world in 2023, Around $48.6 million or 16% of this was from China with soaps accounting for a further $8.9 million.
“China also supplies what are described as mixtures of odoriferous substances worth $13.5 million as ingredients for use in manufacturing beauty and personal care products in Nigeria, so you can see how important a trade event like ours is to help boost the Nigerian economy.
“A breakdown of the beauty and personal care products imported from China into Nigeria in 2023 shows that the largest value sub-category is beauty/make-up preparations, including skin care preparations, accounting for $21.4 million of the imports from China. Hair care products totalled $5.4 million while shaving products, depilatories and deodorants were worth $4.3 million. Perfumes contributed $735,000 and oral and dental hygiene products amounted to $2.8 million.
“We are delighted that China continues to want to have a vital presence at the show. Like all our international exhibitors, China’s businesses are looking to build business relationships with local distributors and retailers and establish new partnerships across West Africa to the benefit of enterprises, beauty and hair professionals, and ultimately consumers.”
Besides meeting with the vast array of exhibitors at Beauty West Africa, visitors will be able to attend the Beauty West Africa Conference running alongside the Exhibition, watch seminars and demonstrations on the latest styling techniques, and have hands-on experience of using products.
A returning Chinese exhibitor, Michelle, Operations Manager, Shanghai Maotong International Exhibition Co. Ltd, states, “We are delighted to be back at BWA 2024, for what is going to be the biggest event yet! We are excited to meet and network with the key decision-makers across the thriving African beauty industry! Exhibiting at the show is always amazing and we have no doubt that this year will exceed our expectations yet again!.
“China is not the only country sending a sizeable trade delegation for the exhibition. Other countries with pavilions are Turkey, Pakistan, Korea, Egypt, and Malaysia and there will be a strong presence from India, Korea, Europe, the United States, the Middle East, and South America among others.
“The show will also put a spotlight on SMEs from Nigeria and West Africa, making Beauty West Africa the must-attend event of the year for anyone working in the beauty and haircare sector.”
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