Brands, marketing professionals both in the corporate world and academia will again have the opportunity of ‘fighting’ for honours in 27 award categories as organisers of the annual Nigerian Marketing Awards (NMA) announced the kick-off of the second edition of the awards in Lagos.
Signalling the commencement of the award with a call for entries at the weekend, the convener of the awards and Managing Consultant, OE&E Consulting Ltd., Mr Tony Agenmonmen, explained that entries for the initiative, designed to celebrate marketing professionals and brands that have distinguished themselves in the past one year in 27 categories, are expected to be conducted online till September 30 when the awards portal will be closed.
Agenmonmen further explained that the theme for the awards, ‘Elevate, Innovate, Inspire,’ slated for November 10, stemmed from the organisers’ mission to elevate the standards of marketing practices, encourage continuous innovation in a rapidly changing landscape and inspire professionals and organisations to push the boundaries of what is possible.
While appreciating individuals and corporate organisations for their support in the past one year, Agenmonmen expressed delight that the “historic journey” of redefining how marketing awards should be organised in the country is beginning to resonate with the industry, as evident in 106 entries garnered at the maiden edition of the award.
He also announced the constitution of the awards’ decision council comprising seasoned marketing professionals, accomplished experts in the marketing field and leaders in the industry to be led by the CEO, Entod Marketing, Mrs Iquo Ukoh, in tune with the awards’ culture of ensuring transparency.
The CEO, CMC Connect, Yomi Badejo-Okusanya, whose agency is the PR partner for the award, commended the organisers for going the whole hog of defining of how awards should be organised and celebrated in the nation’s marketing place.
Expressing the strong resolve of the panel to ensure transparency in the screening process, the awards’ panel chairman, Mrs Ukoh, advised individuals and corporate bodies in the nation’s marketing space to avail themselves of the opportunities presented by the awards.
Some of the categories include Marketing Company of the Year, Brand of the Year, Campaign of the Year, Best Rebrand of the Year, Brand Innovation of the Year, Excellence in Experiential Marketing and Doyen of Marketing, among others.
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