In 2020, the global fashion industry was faced with substantial disruptions. The COVID-19 pandemic had disruptive consequences, both on the demand and supply sides, affecting the global economy and causing the economic crisis. The pandemic brought numerous restrictions, uncertainties, and difficulties regarding production and transportation. The pandemic also influenced the behaviour of consumers by increasing the presence of designers and making them more sustainable and transparent. The most significant effect of this pandemic is exposing many of the negatives, the need for innovation, and greater responsibility in creating and making new designs.
Despite the coronavirus (Covid-19) pandemic crisis, brands like ‘MIETE & J’ by Ebere unveiled a design collection tagged FIFI Collection 2020 to the admiration of her clients, and other fashion lovers using face masks have started assimilating into the mainstream fashion trend. In the same vein, women are preparing cloth masks because of the pattern, despite the fact that it carries all of these, which formed the main inspiration for this maiden launch of her collection.
The FIFI Collection 2020. The collection spans an array of colours, changing patterns, curves, and comfortable femininity. According to Ebere, the creative director of MIETE & J clothing, the FIFI Collection 2020 for every woman has a lot of spaces to fill.
Every look grows bigger and bigger; it’s like a mock of the day and age we are in, where a tight fit does the majority of the work. With this collection, though, even a form-fitting knee-length dress has a larger-than-life outlook. To the designer, this collection is not for the faint-hearted but somewhat worth a try.
The FIFI Collection 2020 unveiled by Ebere included designs, patterns, and familiar fabrics such as Ankara, silk, lace, and so on. Her knack for pursuing more exciting and trending designs has seen her create an array of beautiful garments for women of all ages and sizes. The progression of her evolution as a designer is evident in the launch of this collection, inspired by the idea that two contrasting energies or emotions can exist simultaneously in the same space, bringing about a natural symbiosis and balance. This happy collision of opposing forces is the mission statement for the FIFI Collection, with a desire to represent balance and inclusivity across each design in the collection.
The lessons of the pandemic resonate throughout The FIFI Collection 2020. Chioma uses the pandemic as a catalyst for a renewed focus on sustainability within the fashion industry. With the COVID-19 crisis shining a spotlight on social life, brands like ‘MIETE & J used this collection to prioritise ethical and sustainable practices. Ebere and her brand explored more sustainable materials by adopting circular economy principles and embracing slow fashion concepts. It is clear through this collection that the lessons learned during this crisis will continue to drive the fashion industry towards a more sustainable, distally enabled future.
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