My itchy private part

My private part has been itching me for the past one week. Please let me know what to do about it.

Yemisi (by SMS)

Most forms of itching, particularly in the private part are due to fungal infections which are usually aggravated by poor hygiene and dampness of the region. In view of this, apart from the use of some anti- fungal cream or vaginal pessaries which can easily be purchased across the counter, there is the need to improve your personal hygiene. It is equally important to treat sex contacts where available since the infection can also be sexually transmitted.