Telecoms operator, Etisalat, again boosted its consumer-centric profile as it announced the launch of Samsung Experience Zone within Etisalat Experience Centre in Adeola Odeku, Victoria Island, Lagos.
Speaking at the official unveiling of the Samsung Experience Zone, Vice President, Marketing, Etisalat Nigeria, Adebisi Idowu, said the initiative is borne out of the need to enrich the experience of customers on the network.
He also expressed delight at the partnership and applauded the two global brands for building a mutually benefitting relationship since the telecoms firms started operations in Nigeria.
“As an innovative company driven by the need to provide our customers unequalled telecommunications experience, we are always on the lookout for opportunities to enrich their experience in the most interesting ways possible,” he stated.
He assured on the readiness of the partners to replicate the Samsung Experience Zone in other Etisalat Experience Centres across the nation at an aggressive pace
In his brief remarks, the Managing Director, Samsung West Africa, Paul Lee, described the Experience Zone as a breakthrough platform that empowers customers to use innovation and technology to improve their standard of living.
“We are delighted at this new long term relationship because we both share the importance of understanding how technology can inspire and uplift for the people in the country. The priority for us is how to continue to bring new technology and innovation to the brands, “he stated.