Ecobank Nigeria rejigs with three pillar consumer campaigns

Ecobank Nigeria last week made re-adjustments in the mode of service delivery which led to a launch of fully-integrated consumer advertising campaign that rests on three pillars: digital convenience, relevance and choice.

Known as “Move on Up,” the campaign is centered on the bank’s drive to ensure that consumers have world-class accessible and convenient digital banking solutions across the country.

Ecobank Nigeria’s Managing Director, Charles Kie said, “We are delighted to be launching this campaign in Nigeria. Ecobank Nigeria has grown consistently over the years to become a well-recognised corporate brand in the Nigerian banking industry. Our mission is to ensure that our customers have access to world-class, convenient, accessible and reliable banking solutions in Nigeria. This new campaign demonstrates how we are fulfilling that mission.”

Ecobank Nigeria is a subsidiary of Ecobank Transnational Incorporated (ETI), which is currently present in 36 African countries. Ecobank Nigeria currently operates a consolidated online, real time branch network in over 450 locations across the country.

Its Deputy Managing Director, Tony Okpanachi said, “The new campaign also showcases our widest ever range of banking solutions and the many ways Ecobank helps consumers every day.”

The first pillar is digital convenience through which he explained that the bank intends to offer customers the convenience of banking they desire. This stems from being able to pay with an Ecobank card to making financial transactions on their mobile phones, over the internet, at automated teller machines and at different points of sale.

The second pillar is relevance which entails creation of personal banking solutions that are relevant to its customers, such as a range of accounts packaged together as bundles.

The final pillar according to Okpanachi is choice. This comes via the accessibility of wide-ranging products and services, thanks to Ecobank’s leading Pan-African platform.

Ecobank Group’s Head of Marketing, Ama Okyere, who led the development and production of Move on Up, said, “This fully-integrated consumer advertising campaign demonstrates Ecobank’s relevance in our consumer’s life. We are pleased to roll it out in Nigeria, a key market for Ecobank.”

Move on Up was produced by Ecobank’s full service agency, Brand Communications Group. The campaign will be rolled out across the African countries where Ecobank has a retail presence.