Presenting the award to the noodles brand in Lagos, the President of the Lagos Chamber of Commerce and Industry, Dr Nike Akande explained that the noodles brand was being singled out for the award for its business resilience and excellence, despite the country’s harsh operating business environment.
“Indomie ventured into the Nigerian market in 1988, when most brands were looking for the easiest investment points in the world and single-handedly and consistently built the massive demand in the noodles market that every other noodles brand is riding on today,” she stated.
Attributing the brand’s market dominance to hard work, innovative offerings and belief in the Nigerian entity, the LCCI boss noted that the noodles brand, since its incursion, had revolutionised the nation’s culinary space.
She described the LCCI Commerce and Industry Awards as a credible platform where winners emerge through a painstaking selection process, from hundreds of entries, supported by robust research and market intelligence.
According to her, the objective of the annual Award is to recognise, promote and celebrate private and public institutions operating in Nigeria for best business practices, growth through innovations, business sustainability and positive impact on the people and society.
Expressing the company’s delight at the award, Group Head, Public Relations, Dufil Prima Foods Plc, makers of the Indomie brand, Mr Ashiwaju Temitope, stated that ‘the award further attests to the fact that Indomie Instant Noodles is not just the leading Nigerian noodles brand, but also the most preferred instant noodles in homes and everywhere noodles is consumed.”
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