Business

X3M Ideas wins at Lisbon International Advertising

Nigeria’s name was again put on the global advertising scene as a Nigerian advertising agency, X3M Ideas, clinched two notable awards in the 2023 edition of Lisbon International Advertising Festivals Group.

The agency, which recently broke the record of being the first Nigerian agency to win at Cannes Advertising Festival in France, was at the weekend in Portugal pronounced winner in health and PR categories.

According to the jurors at the festival, X3M’s wellness campaign, ‘The Soul Life Expectancy -the Extra Step Initiative’ and its digital and mobile government and politics, ‘Vote for Your Future -Vote for Your Future,’ won silver and bronze, respectively.

The organisers further stated that entries for the award, which opened in April, attracted diverse campaigns from many agencies across the world, adding that works were evaluated by a panel of juries and a panel of curators.

The AD Festival is an international award focused on the universe of creative advertising, design, public relations and media planning, while the health strand is an international award, which focuses on health creativity.

Speaking on the awards, the organisers explained that besides rewarding the best in the world, the awards are also designed to give the best works of each region and all creatives to show their work and creativity.

In his response, the CEO of X3M Ideas, Steve Babaeko, expressed his gratitude to the agency’s clients and team members for their support and hard work, while describing the awards as a testament to the agency’s commitment to delivering innovative and effective campaigns that make a difference.

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