Organisers of the annual MediaConsortiumConference and Awards has unveiled the thematic thrusts of this year’s event.
Tagged: “Defining ‘Value’ in The Modern Marketplace: Beyond Price, Quality and Ethics’, this year’s discourse provides the much-needed platform for professionals in the nation’s Integrated Marketing Communications (IMC) industry to exchange ideas on effective brand management and the strategic delivery of value to the modern-day discerning consumer.
“The conference will serve as a vital avenue for the cross-fertilization of ideas on effective brand management and the strategic delivery of value to today’s discerning consumer,” the organisers stated
To further deepen discourse on issues relating to marketing communications, and contribute to knowledge, an expert in the field, Mr. Feyi Olubodun, is expected to deliver the Keynote Address at the event.
The Chief Executive Officer and Managing Partner of Open Squares Africa will be providing insights on meeting brand and consumer expectations in the current challenging economic environment.
“This conference is essential for anyone seeking to stay ahead of the curve in a competitive market,” the organisers added.
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