Fidson set to reward brilliant kids with Astymin brilliance reward

Riding on the success of previous editions and its impact on children’s academic development and performance in the last five years, Fidson Healthcare Plc. is set to commence this year’s edition of its flagship children academic reward programme Astymin Brilliance Reward. The annual event is scheduled to hold on Saturday, July 9, 2016 at the Grange School, GRA, Ikeja, Lagos.

The programme, which berthed in 2010, is aimed at developing the mental and academic performance, while rewarding hard work and academic excellence amongst Primary School pupils, through special acknowledgment and provision of educational materials.

This year’s programme will witness the convergence of the very best graduating pupils from over 200 private and public schools across the south-west and South-eastern region, as well as parents, teachers and stakeholders in Nigerian educational system. The kids will be recognised and rewarded with certificates of excellence and valuable prizes.

According to the General Manager, Fidson Healthcare Plc., Mr Ola Ijimakin, this year’s edition is an evidence of Fidson’s unrelenting commitment to supporting the kids in all their academic endeavours, through its Astymin brand, in line with the corporate brand promise of valuing lives.

“Like we have always emphasised, the ABR is our attempt to bring back the glory days of our education by throwing our weight behind the children’s drive for academic excellence. This is another season of delight for the kids who have worked so hard and perform exceptionally in their academics; but for us as a brand, it is another day of celebrating excellence”, he said.

Expressing concern over the dwindling reading culture amongst teenagers and youths in Nigeria, and the untamed passion for fast money, fame and interests in social or political affluence, for which academic excellence has been traded, Ijimakin explained that Astymin Brilliance Reward is one of the ways the company is partnering with government and other well-meaning stakeholders to develop the country’s educational system.

“We believe it is better to catch them young and put them on the right path to success. Therefore, Astymin will continue to take the giant stride in rewarding brilliant primary school kids in a way that will motivate them to stay focused on their studies, believing that merit and hard work can still be rewarded”, he said.

Explaining the rationale for the event, Ijimakin noted that Astymin Brilliance Rewards is the brand’s biggest and most prestigious event. He further explained that Astymin brand supports various school programs in primary schools. Every month, there is an Astymin Genius of the Month.

Essentially, students in primary schools in Lagos state write an essay on a topic agreed upon by their teachers.


The teachers also assess them and choose the best of the entries. Astymin then rewards the child with prizes, which include valuable educational material. There are also other online activities going on the Astymin Official website, and other social media platforms like Facebook, Twitter and YouTube.

“We also sponsor debates, inter-house sports, PTA meetings, Christmas parties and more. At the secondary school level, Astymin is involved in debates and inter-house sports. At the University level, Astymin is the main sponsor of the annual Phamaceutical Association of Nigerian Students (PANS) national conference. At this conference, the main social event the participants look forward to is the ‘Astymin Nite’ and the ‘Miss. Astymin’ beauty pageant.

Aside these, Astymin is also presently running a consumer appreciation promo, called ‘Get Alert Promo’. The promo which runs from February to December 2016 is designed to reward customers’ loyalty for the past fifteen years of the brand’s existence in Nigeria. Three monthly Star Winners of N100, 000 prize for the months of February, March, April and May respectively, and over 1400 daily winners have emerged in the promo.

The ABR event will be an atmosphere of fun, friendship, sharing, networking and excitement. There will be lots of music, dance, games and jokes to the delight of the kids.


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