“Luxury hair is one of the biggest fashion accessories any woman can have in present day. But there is no doubt that a very good one leaves a sizable dent in one’s pocket, yet a majority of women are willing to invest in it. Is it a very smart decision? That’s a question many ask”. These were the words from the Chief Executive Officer of luxury hair brand, ‘Hair We Are’, Olanike Idowu, at a media briefing yesterday while addressing pressmen on the reasons why women should invest in hair.
According to Idowu, it makes more financial sense to invest in one very good hair that will last a very long while than to spend money buying about five different ones that you have to replace every couple of weeks or months in the best case scenario. And women are coming to this realization. “Women realise they can’t continue buying hair every now and then. It actually pays better, in the long run, to invest in one that will last forever,” she said.
With the economic recession that followed the global pandemic, one would think that the luxury hair industry would have taken a major hit but alas, business is still booming. Speaking on why this is the case, Idowu said, “Yes, there is a recession but women always want to look good and wear good hair no matter what is going on.”
Although they are expensive, their longevity outweighs the initial cost. Good quality hair can be used over the course of three years if maintained properly. Idowu says more women are also joining the train because they’ve had their fair share of the bad hair experience. “If you’ve bought bad hair and seen someone else who has great hair, you’d understand that there is a major difference,” she said.
Idowu runs the popular Nigerian-based luxury hair brand, ‘Hair We Are’.
YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE
Cryptocurrency: Understanding The Craze, Threat
ON Friday, February 6, the Central Bank of Nigeria (CBN) rocked the boat with a circular that inadvertently highlighted how popular cryptocurrency transactions have become among Nigerians in recent years, judging by…
ICYMI: Yoruba, Hausa Teachers Needed In US
The US Embassy and Consulate in Nigeria has announced that the services of Yoruba and Hausa teachers are needed in the United States. According to the Public Affairs Section of the US Mission Nigeria…
Controversy Over Man Who Jumped From 7th Floor Of 1004 During EFCC Raid
The police in Lagos State have begun investigations into the circumstances surrounding the alleged death of a man at 1004 Estate, Victoria Island, who allegedly jumped from the 7th floor of one of the buildings. The man was…
INEC Lists Five Challenges Ahead Of 2023 Elections
AS politicians step up horse-trading ahead of subsequent elections, the Independent National Electoral Commission (INEC) has listed five main areas of likely challenges…
After Two Years, Daddy Freeze Apologises To Bishop Oyedepo
Daddy Freeze whose real name is Ifedayo Olarinde has apologised to Bishop Oyedepo who is the presiding bishop and founder of Living Faith Church aka Winners Chapel…
AS a response to the widespread insecurity in the country, the Senate, last week, proposed…
An Appeal Court sitting in Benin, the Edo State capital, has dismissed the appeal filed…
Kayokem International Foundation during its second anniversary held in Abeokuta, Ogun State supported over 3000…
Ekiti State government has restated ban on any High Chief and individual adorning in beaded…
As digital assets regain momentum in 2025, the spotlight is shifting toward cryptocurrencies that combine…
By: Hezekiah. O. Bamiji IN April 2017, when the sudden demise of the first civilian…
This website uses cookies.