‘Location is a great factor to determine value of properties’

Director of award-winning real estate marketing company, Bridget Adeyemi, has dished out valuable lessons on how an organisation can become successful in the property market.

She noted that location, generally regarded as an important determining factor of the value of property, also matters to companies marketing real estate.

“What inspired the name Lekkiajahikoyi Property Investment Limited is that the location is the most bankable area in Nigeria, if not in the whole of Africa. The idea behind our name is that we are the link between buyer and seller around this geographical area which we have taken exclusively as our sphere of operations.

“So if clients are thinking about property in these areas, their thoughts inevitably zeroed in on us,” she added.

She also hinted how to maximise the advantages that come with owning and conducting business in Nigeria, saying that, “I have said this several times on different platforms and forums that Nigeria’s huge population is a blessing for entrepreneurs who are able to find a way to convert it to business advantage.”

Adeyemi also advised aspiring young entrepreneurs, not to be afraid to start small ‘Most big businesses were once small businesses.”

With a huge following on Instagram, Lekkiajahikoyi Property Investment Limited is one of Nigeria’s leading real estate marketing companies. Nonetheless, Adeyemi avowed that the firm’s progress was not without its challenges.

“We had the initial challenge of how to gain clients’ trust. Being new in the industry usually has that disadvantage, because everyone wants to stick to the old faces that they have been doing business with. But in our own case, we were able to scale this hurdle by being consistent in our honest and diligent approach,” she explained.

Winning the 2020 GMYT Academy for Real Estate, Adeyemi averred, added impetus to service delivery of Lekkiajahikoyi Property Investment Limited.  “We will continue to provide excellent services to our clients, those in the country and Nigerians in diaspora, in their quest to become property owners and real estate investors,” she pledged.

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