One of the frontline West Africa’s creative advertising agency, Insight Publicis, has said the decision to launch its new selective creative academy, the Creative Interns Academy (CIA), stemmed from the need to close the growing gap created by a lack of experienced and passionate creative manpower in the nation’s marketing communication industry in recent years.
The new creative academy, the agency says, will be a training ground for top-tier creative professionals in the Nigerian and African marketing communication landscape.
The Group Chief Executive Officer, Insight Redefini, Dr. Tayo Oyedeji, explained that the creative academy is also aimed at producing thorough-bred creative professionals and providing a talent pool for the Insight Redefini Group of Companies.
The academy, he added, is expected to feed the creative yearning of the marketing communication industry from entry-level through the ranks.
“This initiative is a timely intervention aimed at reaffirming the world-class creative leadership Insight Publicis and the Insight Redefini group is known for,” the Insight Redefini boss stated.
Commenting on the new academy, Group Creative Director, Insight Redefini, Sinmisola Hughes-Obisesan expressed the Group’s delight at the launch, and its commitment to producing brilliant, passionate, and dexterous creative professionals from its CIA.
Sinmisola added that the course content, both theoretical and practical, has been designed to cover every aspect of the creative chain; from ideation all the way to production, to ensure interns get holistic and robust training across the entire creative process.
According to her, the Group had developed a world-class creative curriculum to ensure the interns are positioned to be seamlessly on-boarded onto projects for both global and local clients upon completion of their training and final assessment.
“Having recently developed very successful global and local campaigns across a range of sectors for brands such as Amazon Prime Video, Pepsi, Heineken, Aquafina, Gulder, 2Sure, VISA, NNPC, FCMB, and many others, Insight Publicis remains poised to continue to lead the creative charge with the launch of the Creative Interns’ Academy,” she added.
The Account Management Director at Insight Publicis, Oluwaseyi Layade, sees the new Academy as a “boost” for both Insight Publicis and Nigeria’s creative industry.
She expressed the belief the academy will bring a huge boost to solving the challenge of quality manpower for Insight Publicis business, while also ensuring a steady continuity of its renowned global standard.
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