Having been in the blogging business for quite some time, Adegoke Michael Hammad, the CEO of Music Pivot, has explained that blogging profitability is solely based on several factors.
These factors include the blog’s niche or topic, the content’s quality, the blogger’s expertise, the level of effort and consistency put into it, and the strategies used to monetise the blog.
Explaining what Music Pivot does, Adegoke disclosed that the blog pivots through music, exploring melodies, and navigating the musical universe, among other things.
The blog equally helps shape sounds into stories, providing a zone for music enthusiasts, to mention a few.
Speaking on the differences and advantages between blogging and conventional news reporting, Adegoke explained that both serve different purposes and have their own advantages and disadvantages.
He said, ‘Blogging offers great flexibility regarding topics, style, and timing. Bloggers can choose any niche or subject matter they are passionate about, and they are not constrained by editorial guidelines or newsroom policies.’
Also, bloggers have full editorial control over their content. They are not beholden to the editorial decisions of a news organisation, which can be influenced by various factors, including advertisers and political considerations.
On monetisation opportunities, Adegoke noted that bloggers have various ways to monetise their content, including advertising, affiliate marketing, sponsored content, and product sales.
They can retain a higher percentage of the revenue compared to traditional journalists.
However, Adegoke cited that while blogging offers unique advantages, it’s essential to recognise that traditional news reporting also has its strengths, including extensive resources, professional standards, fact-checking, and the ability to reach a broad and established audience.
‘Both blogging and conventional news reporting play crucial roles in the media landscape, and they can complement each other by providing diverse sources of information and perspectives for the public,’ he said.
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