Tourism

Lafarge, UBA, others pledge to bolster 2024 Carnival Calabar 

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Lafarge Africa Plc, United Bank for Africa, and other critical stakeholders have stressed their dedication to ensuring a smooth, peaceful, and successful 2024 Carnival Calabar.

They stated this at the Carnival Calabar investors and stakeholders business lunch with the Governor, Senator Bassey Otu held at Pristine event center, Calabar.

To this end, they have pledged their support to ensure that the 20th edition of the renowned Carnival Calabar is heralded with pomp and splendour.

Other institutions that have indicated to throw their weight behind the successful hosting of the Carnival Calabar 2024 include Zenith Bank Plc, Hogis Luxury Suites, Sterling Bank, and Hit FM, amongst others.

Speaking at the event, the Governor of Cross River state, Senator Bassey Edet Otu, represented by the Commissioner for Culture, Art and Tourism, Abubakar Ewa, revealed that this year’s edition with the theme “Our Shared Prosperity”, has been infused with diverse activities to make it more captivating and rewarding for partners and attendees alike.

“We are doing great at the ranch, the water park is back. The mountain villa, the African hut, power and water, all have returned. Everything that is required for the takeoff of the resort is in place.”

 Ewa disclosed that even the cable cars are ready, but awaiting PONNET, the company that built it, to come and recertify before it could be opened for public use. He noted that local engineers who were trained by the company had already serviced the cable cars, stressing that it is important for the company to certify them before it starts operation fully.

During his address, Gabe Onah, the Chairman of the Cross River State Carnival Commission, emphasized that the success of the Carnival Calabar for two decades is credited to the dedication of both the government and the local community. He praised the band leaders for their hard work in making the carnival bigger each year and encouraged investors to take advantage of the numerous opportunities available at Carnival Calabar, which was recognized as one of the top 5 well-organized events by CNN in 2021.

On his part, Special Adviser to the Governor of Cross River State on Event Management, Effiong Ekpenyong, emphasised that the carnival/festival offers an opportunity for brand reimagination, innovation and diversification to satisfy the sea of persons that converge in the city of Calabar for all 32-days event. He stated that the present administration has put in measures that the business environment in the state would be most friendly.

Executive Secretary of the Cross River State Carnival Commission, Mr. Austin Cobham discussed the various opportunities available for investors to benefit from route sponsorship and outlined the specific areas where they can expect to see higher returns on their investments.

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