Brand analysts, nutritionists commend Hollandia Zero Yoghurt campaign

Some analysts in the nation’s integrated marketing communications space and nutritionists have applauded the new Hollandia Zero Yoghurt, tagged  “So Much Yoghurt Goodness, Zero Compromise”,  for its boldness in highlighting the product value and driving preference and purchase intentions.

The  campaign, they argue, reflects deep insights on the shift in consumption pattern as a result of growing health and lifestyle consciousness in the country.

A brand executive with Wingplus Communication, Koffi Benson, stated that the absence of lactose and artificial sweeteners coupled with the natural Yoghurt taste, which are always key considerations for making the switch to Hollandia Zero Yoghurt, were well highlighted in the campaign.

A Lagos-based nutritionist, Fatimah Ladipo, argued that regular consumption of low fat drinking yoghurt, such as Hollandia Zero Yoghurt is beneficial for overall health; since it helps keep individual’s calories and protein intake in check.

She believes a campaign, sensitising consumers in that market segment to some of these benefits, such as the ‘So Much Yoghurt Goodness, Zero Compromise’, could not have come at a more auspicious time.

Hollandia Zero Yoghurt Brand Manager, Mrs. Bose Ogunyemi, described the new product as a nutritious option for consumers with zero compromises on natural taste; since the  need to stay healthy had necessitated more people to adopt beverages precisely tailored towards meeting their specific lifestyle nutrition needs.

YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE

FALSE! Yoruba Not An Official Language In Brazil

Claim: A national newspaper and multiple online platforms claim Brazil has adopted Yoruba as its official language and that the language would be included in primary and secondary schools curriculum.

Verdict: The claim is false. The content of the article published by these online platforms is not new; it has been recirculated several times and has been debunked.

Viral Voice Note On WhatsApp Billing False

Claim: A viral WhatsApp voice note, purportedly made by the director and CEO of WhatsApp, claims users will have to start paying for WhatsApp services.

Verdict: The viral WhatsApp voice note claim is a hoax. The content is not new and has been circulated as a broadcast message several times in the past.

Marburg Virus: What You Need To Know About Disease Recently Detected In West Africa

On Monday, August 9, 2021, the World Health Organisation (WHO) confirmed the first case of Marburg virus in West Africa in Guinea. This development has sent shivers down the spines of West Africans who are still grappling with the effects of the coronavirus pandemic. But before this dreaded disease is greeted by rumours and misinformation, here is what you have to know about the virus.

FACT CHECK: US Did Not Give Nigeria 48 Hours Ultimatum To Detain Abba Kyari

CLAIM: Several social media posts claim the United States of America (USA) gave Nigeria’s Federal Government 48 hours to detain suspended Deputy Police Commissioner, Abba Kyari, or face severe sanctions.

VERDICT: The claim is false and misleading. The US did not give Nigerian Federal Government 48 hours ultimatum to detain Abba Kyari.