Entertainment

Al Jazeera, Arewa24 target 40m viewers with documentaries, series

AlJazeera and AREWA 24 have announced a new distribution agreement that will soon see Al Jazeera English documentaries and series, dubbed into the Hausa language, and made available to AREWA24’s over 40 million viewers in Northern Nigeria, Niger, Chad, and Cameroon.

The agreement will make Al Jazeera’s English language programs available via AREWA24’s Free-to-Air Satellite channel and via the region’s major PayTV services: DStv, StarTimes, CANAL+ and TSTV and on AREWA24’s global streaming service, “AREWA24 On Demand.”

Speaking on the development, Acting Executive Director of Global Brand and Communication Division, Ramzan Alnoimi expressed delight at the partnership, noting that the development will make Al Jazeera English’s content available to new audiences in a large part of Africa in their own language.

“We are looking forward to expanding the distribution of Al Jazeera content dubbed in other languages in the future,” he added.

AREWA24 CEO, Jacob Arback, believes the pay tv channel’s partnership with the  Al Jazeera brand, will be very well received by its Northern Nigerian and West African audiences.”

“We couldn’t be more excited about this new partnership, and about being the first television network to broadcast Al Jazeera’s high-quality programs in Hausa, a language spoken by over 90M people in Nigeria and West Africa,” he stated.

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