As part of activities marking this year’s World Cleanup Day, the Coca-Cola System, comprising Coca-Cola Nigeria Limited and Nigerian Bottling Company (NBC), has announced that a total of 557 kilograms of plastic wastes were recovered in the clean-up activities carried out in streets and community markets across Lagos, Asaba, Kaduna, Owerri and Abuja.
According to the group, the exercise, which was carried out in conjunction with RecyclePoints, was also used to sensitize and educate market women on how a waste-free environment can foster better customer interactions and increase sales.
The group also enlightened residents on the environmental and financial benefits of waste pick-up and recycling in their various communities.
Speaking on the campaign, Director, Public Affairs, Communications and Sustainability, Coca-Cola Nigeria, Nwamaka Onyemelukwe, explained that the initiative was borne out of the need to contribute the group’s quota to an integral part of the food ecosystem that interacts directly with the consumers, by providing them with the necessary information and lending helping hand.
Also speaking on the campaign, Director, Public Affairs and Communications, Ekuma Eze, explained that besides drawing attention to the immense opportunities in community recycling programmes, the campaign would also raise public awareness on the threat of waste and pollution to human life and the survival of the ecosystem.
Founder/CEO, RecyclePoints, Mazi Ukonu noted: “The consensus is that marketplaces are by nature quite chaotic with practices that are harmful to the ecosystem, but we believe that with education and support we can make both the sellers and the customers understand the importance of a neat location for business transactions.”
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