Brands & marketing

Why we celebrated Father’s Day for the first time —Nutri Milk

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CWAY Food and Beverages’ flagship brand, Nutri Milk, said the decision to organise the maiden edition of its Father’s Day celebration, stemmed from the need to recognise and appreciate the significant roles fathers and father figures play in the family and society at large.

The company’s Managing Director, Arun Bhintade, stressed the commitment of the brand to fostering a sense of love and togetherness within families.

“Nutri Milk’s brand essence is centered on creating amazing experiences and sharing love, as we consider ourselves a family- oriented brand. We recognise the significant role fathers and father figures play in our lives so it is important that we also celebrate them,” he added.

The National Modern Trade Manager for CWAY Food and Beverages, Jean Park Bestman, also restated the significance of the event for the company, and fathers, globally.

“At CWAY Food and Beverages, we understand the sacrifices fathers make and the crucial role they play as the heads of their families. Their commitment, love, and guidance shape homes and communities,” she stated.

Unveiling the new Superkids Vanilla flavor, as part of activities marking the day, Deputy General Manager for Nutri Milk Business Unit, Yinka Taiwo, described the product as a result of careful research and commitment  to delivering value.

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