US-based Music icon, Derrick Ashong launches ‘The Mic’ to promote African talents

Global Founder and CEO of AMP Global Technologies, Derrick Ashong has built a platform that gives the power back to the people, through a digital “ecosystem” that allows content creators to own their own narrative and build direct connections with fans all over the world.

Constantly breaking barriers and redefining his own paradigm, Derrick founded AMP Global and developed a platform called Take Back The Mic (TBTM).

The platform allows consumers, who are the actual curators of culture, to determine what’s ‘hot’ by measuring and rewarding their engagement with content from up-and-coming artists -something no other platform does today. This October, Derrick’s TBTM will launch ‘The Mic: Africa – a multi-platform TV’ series that connects African music, arts and culture with fans of the diaspora worldwide.

Born in Accra, Ghana, Derrick grew up outside Africa, excelled academically, and went on to attend Harvard University. Flourishing there as an intellectual and an artist, Derrick went on to become an Emmy-nominated TV host and producer, a Hollywood actor, and a Billboard-recognized Hip Hop songwriter.

He has proven to be a maverick in producing multi-platform interactive content for global audiences. As descendants of the African continent stand up worldwide to take back the mic, The Mic: Africa will spark a
movement that influences the cultural trajectory of the
world.

The campaign for competing artists has begun, with over 1000 registering so far. This will no doubt bring some of the best talents in Africa to the World space. For enquiry and registration, artistes are urged to visit the platform’s website ( takebackthemic.com).

 

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