From left, Tunde Aina, COO, StarTimes Nigeria; and Gabriel Nworah, CEO, The Big Idea Mediaworks Limited during the official signing of PBO TV at StarTimes Office, Lagos.
In line with its commitment to offer premium content, StarTimes has collaborated with a notable Nollywood production company, Big Idea Mediaworks, to launch PBO TV, a 24-hour entertainment channel dedicated to top-rated Nollywood movies, series, sitcoms, music and late-night comedy shows.
Going on-air from yesterday to mark Nigeria’s 60th independence, PBO TV will air 12 hours of non-stop Nollywood blockbuster movies and series, with the remaining half of the day set aside for general entertainment.
The channel promises to be explosive with top-rated Nollywood stars on display.
Among the movies showing in October are June featuring Uche Jombo, Vector Tha Viper, Chinyere Wilfred, Empress Njamah; Mad About You featuring Blossom Chukwujekwu, Linda Osifo and Annie Macaulay Idibia; Being Annabel featuring Oma Amadi, Ken Erics and Desmond Elliot; and drama series including Tough Love featuring Nkem Owo, Sola Sobowale, Timini Egbuson and Sharon Ooja; Life of a Single Mom, a series featuring Mofe Duncan, Gregory Ojefua and Mercy Macjoe, among others.
“PBO TV celebrates the rich diversity of African culture with original and exclusive content” Gabriel Nworah, CEO of The BigIdea Mediaworks Limited said.
“In July, when we announced the adjustment of our bouquet prices due to persistent naira fall, we assured our subscribers that as a business, we would continue to make it a priority to broaden our content offerings to meet a variety of their interests without compromising affordability,” Tunde Aina, COO StarTimes Nigeria said.
“Since then, we have continued to delight our subscribers with more value at the best price in the Pay-TV market. At first, we launched top Hollywood animation channel, DreamWorks; followed by Spanish football league, La Liga; the FA Community Shield; the exclusive broadcast rights for Bob Arum’s Top Rank boxing events, whose current stable of champions include Tyson Fury, Vasiliy Lomachenko, Terence Crawford, Oscar Valdez, Gilberto Ramirez and Jose Ramirez; Hollywood movie channel, TNT Africa; the recent season of popular sitcom, Jenifa’s Diary; and the latest addition is PBO TV, a channel dedicated to premium entertainment. More is coming,” Tunde Aina said.
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