Rites Foods is committed to the discovery of talent in Nigeria —Adegunwa

Rite Foods Limited, a truly world-class and proudly Nigerian Food and Beverage Company, through its Bigi premium brand, has demonstrated its resolve to the discovery of talent and the promotion of entertainment in the country, with the sponsorship of the Nigerian Idol and the maiden edition of the Bigi Media Idol.

The brand, which has set the pace in the beverage market with its soft drinks variants, organised the inaugural edition of Bigi Media Idol for content drivers in the music, lifestyle and entertainment, arts, and society section of the media, as well as online publishers and bloggers, in Lagos.

Speaking at the Bigi Media Idol event, the Managing Director of Rite Foods Limited, Mr. Seleem Adegunwa, avowed that the company will earnestly promote talent discovery in music through the Nigerian Idol while also espousing his company’s interest in creative art.

He said music brings the best out of the Nigerian culture and that the country is littered with abundance of talents-in music, movie, comedy, spoken words, dance, among others.

Adegunwa pointed out that the immense talent in the country was recently illustrated by Burna Boy, who won the Grammy award and immediately put Nigeria on the global roll of honour as best performer.

“With the Burna inspiration many more Grammys will begin to roll in, in the years to come. But for the best to be discovered, groomed and given the necessary push, there must be a propelling platform which we believe the Nigerian Idol provides,” he affirmed.

The Rite Foods boss stated that the reason the company is putting its weight behind the Nigerian Idol is because it will bring the best out of the many talents in the country, thus promoting the Nigerian spirit which we believe in.

“For us at Rite Foods Ltd, we are committed to the Nigerianness of positive energy, talents in music, creative art and ideapreneurship that will earn for Nigeria, international respect and accolades,” he maintained.

According to him, the brand’s pursuit for the discovery and growth of talent in music spurred the inaugural edition of the Bigi Media Idol, which is a reflection of Nigerian Idol, to incorporate content drivers, entertainment journalists, music critics and enthusiasts, to expand the Nigerian Idol platform to music critics, content drivers, music enthusiasts, journalists amongst others.

In her remark, the Brand Manager, Rite Foods Limited, Boluwatife Adedugbe, said the Bigi Media Idol would help spur an increase in talent discovery, which like the Burna Boy victory, will make the nation proud.

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