As part of its sustainability plan for the Advance Family Planning project (AFP), Pathfinder International has built the capacity of 30 media men to meet up with the digitalization of the mainstream media and ensure a stronger connection with their online audience.
Senior Program Advisor on Reproductive Health, Pathfinder International, Nigeria, Dr Sakina Bello speaking at a three-day Digital Communication Workshop in Abuja stated that the training became necessary to ensure that the media is well equipped to tackle the pandemic of fake news.
According to her, “fake news is not just about covid-19; it affects other issues like family planning. The media is a trusted resource, so they must be equally equipped with knowledge on how to use the social media to make authentic information go viral.”
Noting the increased presence of policymakers on social media, Dr Bello stated that the journalists, based on the training, are expected to use their skills to inform policymakers and engender support to bridge funding gaps for family planning.
She stated that “this is a faster way of getting them informed about people’s family planning needs and their felt needs as well as what the issues are regarding funding gaps for family planning.”
According to her, many people are not aware of the Costed-implementation plan (CIP) for family planning, a multi-year actionable road map designed to help governments achieve their family planning goals, but social media campaign can ensure awareness of it among stakeholders.
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