Origin automotive unveils tractor hailing platform to revolutionize farming

ORIGIN Automotive Works, a leading indigenous technology firm, has unveiled a new tractor hailing App, “Tractor on the Go” as part of efforts to revolutionise agricultural and farming practice in Nigeria. Speaking at the launch of the mobile application platform which held recently, President, Origin Group, and Chief Innovation Officer, Prince Joseph Samuel, explained that the launch of the mobile app is geared towards eliminating impediments on the way of expanding mechanisation and delivering seamless mechanisation services to farmers in remote villages with a singular objective of helping farmers optimise yield and maximize farmland productivity.

He added that the new mobile application is committed to shifting farmers’ orientation towards the opportunity to farm not only during the wet but also during the dry season via the adoption of irrigation technology provider as part of the company’s numerous services Samuel noted that the TOG app which is beneficial to a different category of users including agents, farmers and operators has been designed to assist users to access tractors that would enable them to perform timely farming operations and achieve economies of scale in food production.

He further stated that the application is the first of its kind because it is a multi-stakeholder all-inclusive approach that enable banks to finance and recoup investment seamlessly, government to offer a subsidy to farmers only for service rendered rather than invest in tractors annually.

“It also enables investment on agriculture mechanisation as investors will have real-time information on their  equipment productivity and to farmers, it is goodbye to endless wait in searching of tractors.” According to him, with such mobile application, the challenge associated with self-sufficiency in food production may become a thing of the past as farming equipment such as tractor would become readily available through this platform.

Speaking on the features of the application, Product Development  Manager, Mr Olusegun Emmanuel, noted that the platform remains the biggest game-changer that would take agricultural practice to new heights noting that this would certainly attract interest from youths who are unemployed at the moment.

He also disclosed that the application offers the users the opportunity to indicate necessary details while requesting tractors. Some of which include the type of Operation, Land Type, units among others. “With ‘Tractor on the Go’, you are allowed to provide some details that can ensure effective use of the tractor you are requesting. For instance, if the land was tractorized at most 2 months ago or has never been tractorised at all, the application would allow farmers factor in this information in making a request.

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