The Macallan, renowned for its exceptional single malt whiskies, hosted Nigerian elites to an exclusive gathering as the ultra-luxury brand unveiled the highly anticipated ‘Harmony Collection’ Inspired by ‘Intense Arabica’, the second edition in The Macallan Harmony Collection.
In a unique fusion of innovation and creativity, the event, held in Lagos, on July 20, merged the worlds of whisky and coffee in a sensory experience.
The Macallan ‘Harmony Collection Inspired by Intense Arabica’ is inspired by the Ethiopian Arabica coffee bean and celebrates the world of coffee. At the heart of the collection are five coffee masters who collaborated with The Macallan whisky Maker, Steven Bremmer, lending their knowledge, creativity, and passion to bring this whisky to life. The Macallan ‘Harmony Collection’ also explores The Macallan’s future packaging journey, featuring distinctive packaging made from repurposed and recycled materials, including coffee bean husks.
The unveiling of the collection was a flamboyant affair. Notable Nigerian elites from the worlds of entertainment and business took part in the multi-sensory affair, including OAP and Vice President, Marketing, Wakanow, Gbemi Olateru-Olagbegi; renowned fashion designer, Mai Atafo; GM M-Kopa Nigeria, Babajide Durojaiye, actor Eso Dike; beauty queen and Miss Africa 2022, Precious Okoye and more. At the high point, the select gathering was captivated by the pairing ritual, which explored the unique harmonies and sensory delights offered by the combination of whisky and coffee.
Speaking at the launch, the Brand Manager, Edrington Portfolio Nigeria, Hammed Adebiyi, remarked, “We are honoured to present this extraordinary collection to our esteemed guests. The Macallan continues to uphold a legacy of excellence, and we are excited to offer this unparalleled whisky and coffee pairing experience to whisky enthusiasts in Nigeria.”
Joddie Marriot, Brand Education Manager, MEAI, The Macallan added, “We are delighted to introduce The Macallan ‘Harmony Inspired by Intense Arabica’ to whisky lovers and coffee enthusiasts in Nigeria. This collection represents a celebration of the artistry and passion that goes into crafting our whiskies, as well as a unique opportunity to explore the interplay between two of the world’s most beloved beverages. We invite connoisseurs to indulge their senses and embark on an extraordinary journey of flavour with this remarkable collection.”
Guiding guests through the coffee-whisky journey, The Macallan Brand Ambassador, Abuja, Adeyinka Adepetun and The Macallan Brand Specialist, Rasak Makanjuola, with the support of renowned coffee brand, Happy Coffee International, provided intricate artistry and details about the art of coffee blending. They immersed guests in the delicate art of appreciating the full flavours and aromas of coffee, similar to how a dram of The Macallan single malt is being enjoyed.
As cups clinked and conversations flowed, the connoisseurs present knew they had experienced something truly remarkable. The Macallan ‘Harmony Inspired by Intense Arabica’ launch redefined the boundaries of sensory exploration, bringing together the world of whisky and coffee in a celebration of innovation, sustainability, and exquisite taste. This extraordinary endeavour has set an entirely new standard in beverage craftsmanship, one that is destined to captivate the Nigerian elite for months and beyond.
READ ALSO FROM NIGERIAN TRIBUNE
“We expected that in 24 months, he would have fixed all those problems, and Nigeria…
NIGERIANS seeking to correct their date of birth (DoB) on the National Identification Number (NIN)…
An overdose is when you take a toxic or poisonous amount of a drug or…
At least 10 out of every 100 Nigerians have fallen victim to data breaches since…
I interviewed Yinka Quadri and Taiwo Hassan (Ogogo) on the same day. I still remember…
Ebaide Joy Udoh, a Nigerian adventurer, storyteller and content creator with a deep desire to…
This website uses cookies.