MTN showcases entrepreneurship in new TVC series

Opportunities for progress still abound within the seemingly hopeless situation in Nigeria, if individuals could spare some moment to look out for such opportunities.

This much forms the thematic thrust of a new campaign, tagged ‘We Move’, recently launched by one of the nation’s telecoms service providers, MTN Nigeria.

The thematic campaign, hinged on the MTN Group’s brand strategy of progress, was launched with the release of a two-minute Television Commercial that has sparked excitement among Nigerians, with many lauding the ICT company for creating a storyline that resonates with the hopes and aspirations of Nigerians.

The TVC opens on a young man, in a Nigerian University, who, evidently, has a knack for cooking delicious meals. While in school, his roommates, friends, and even the security guards will smell the aroma coming from any dish he is making and find their way to his room to have a taste of whatever he has prepared.

Fast forward to a few years later, the young man graduates from the university and joins the pool of unemployed youths in Nigeria. Even while he job-hunts without any luck, he will return home and cook meals for his flat-mates.

One day, after completing yet another fruitless employment exercise, he suddenly gets inspired to cook meals and delivers to customers, and this becomes the turning point in his life and career.

By looking inwards, the Nigerian youth in the TVC was able to discover a skill he already had and instead of remaining downcast by his current situation, he decided to monetise his already existing skills

With ‘We Move’, MTN is reminding Nigerians that with its ecosystem of leading digital solutions, it also levels the playing field, giving everyone the opportunity to apply their energy to achieve brighter lives; and together drive collective progress.

The campaign is expected to reinforce the sense of hope in Nigerians and help them overcome their frustrations and fears to enable them to feel empowered, energised, and optimistic.

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