Flavour, Larry Gaga, others thrill consumers at Life Continental Lager Concert

It was an electrifying atmosphere in Enugu, recently, as Nigerian High-life superstar, Flavour of Africa and other music maestros delivered spectacular performances during a live concert organized to celebrate consumers of one of Nigeria’s leading beer brand, Life Continental Lager Beer.

The concert was organized as part of Life Continental Lager Beer’s Turu Ugo Lota initiative to provide consumers with fun and entertainment. The lager beer brand recently embarked on an exciting musical tour to bring undiluted entertainment to its consumers across major cities in Nigeria.

Fans and lovers of High-life music had an unforgettable experience at the concert as Flavour Nabania with other artistes and celebrities such as Queen Theresa Onuorah, Larry Gaga, DJ Synergy, Chibest, Yul Edochie, Franky DJ P.O.P, Ugoccie, Twinz Parrot, and Seniormaintain bonded with consumers of Life Continental Lager Beer, with some lucky consumers of the Beer brand handsomely rewarded with cash prizes.

Speaking during the concert, the Senior Brand Manager Life Continental Lager Beer, Aishat Aniekwe, maintained that the lager beer had grown to be a dominant beer brand in Nigeria, while maintaining a unique cultural identity that still resonates with its consumers.

“The brand has always been very close to its root and its people. With this Progress Tour Concert, we have taken steps to further deepen this connection.

“We realize how much it means for the people of Enugu to be able to celebrate with friends and family and we wanted to be part of that experience for our loyal consumers,” she stated.

Aishat further described the campaign as being aimed at giving  its consumers a celebratory experience that would not only resonate with them, but also be equally memorable.

«The Progress Tour is another way that Life Continental Lager Beer has been bringing joy and unforgettable experience to Nigerians,» she added.

The night ended with a deft performance of the Turu Ugo Lota anthem, titled Egedege by the trio of Flavour, Queen Theresa Onuorah and Larry Gaga.

“Turu Ugo Lota” TVC campaign was woven around the Igbo maxim that is meant to inspire Nigerians to ‘Bring Home the Glory’ in their respective human pursuit.

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