AMAA 2021: Peace Anyiam-Osigwe reveals activities for 17th edition

Founder of the Africa Movie Academy Awards, Peace Anyiam-Osigwe, has outlined the planned activities ahead of the 17th edition of the awards ceremony.

Anyiam-Osigwe, at a media parley recently, introduced members of the AMA team and her plans to make a total of 100 in 18 months. The new members of the team include Abiola Durodola and Oyinkan Talabi. Durodola and Talabi join AMA director Babajide Fadoju and Steve Ayorinde, who is the president of the jury for the 17th edition.

While giving her speech, Oyinka Talabi, who is the project manager disclosed that the 2021 edition is set to hold on November 28, 2021, while the nomination list will be released on October 21. She also revealed that plans are in top gear to produce a fantastic awards ceremony.

In his speech, Abiola Durodola, who is in charge of the 100 films project, said the idea is to create a platform to make the ecosystem more coordinated to produce films that will meet international standards.

“To tackle the perennial unemployment many youths are facing, we, at African Film Academy, are committed to creating a platform that gives African creative voices and access to the global market. This, we believe can be achieved through partnerships and collaborations with big brands across the continent. Thus, we introduce our 100 film project as our next project targeted at the creative industry and also increasing brand value.”

Durodola further noted that not less than 10,000 creatives will be engaged in all the projects which will be created in 18 months and create at least 100,000 jobs for creatives.

“The aim is to finance 100 movie titles and 100 persons per project. This has the potential to employ 5,000-10,000 people per cycle and as a revolving fund will over time create over 100,000 jobs. The 100 Films Projects will incorporate the 3-week Film in A Box Training that has been structured by the Africa Film Academy. The 100 Film Project is targeted at African creatives, it will allow

creatives to collaborate and partner on new film projects. Through these projects, partner organizations will have their brand/products placed strategically in the films.”

Anyiam-Osigwe, a filmmaker and company executive, expressed that from September 2021, the Africa Film Academy would kick off with the projects set for the year and next. She also noted that she will be coordinating the activities of her team members to achieve the desired goal.

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