MI Abaga, Dr. Sid, Ice Prince, Alexx Ekubo, Uriel Oputa and Blossom Chukwujekwu were among entertainers at the all night event.
Explaining the goal of the activation leveraging on Guy Code, a male-centric TV series, the Marketing Director, Nigerian Breweries, Franco Maria Maggi, said it was to strengthen the connection between Gulder and its consumers.
“The idea is to reward the ultimate guy. There are millions of ultimate guys out there, but we cannot reward everybody at the same time. The Ultimate Party is for the man who is striving to achieve success,” he said, adding that the Ultimate Party is “a celebration of new beginning” for the brand.
The week-long events leading to the party started with the unveiling of Awoniyi, an adventurous fashion designer and upcoming movie star, as the winner of the Ultimate Party contest. He was later hosted by MI at the rapper’s Lekki home where the duo discussed extensively about their favourite party, music and other adventures.
Earlier on Friday, Awoniyi enjoyed a spa session and disclosed that, “I have never dreamt of this kind of treatment. I never thought of winning the competition. Of course, I am not afraid of trying new things. I am adventurous, which is the reason I participated in the contest,” he said.
He was also grateful that a premium brand like Gulder honoured him while he “is still striving to attain success.”
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