Why we launched new marketing campaign —Chivita

CUSTODIANS of juice brand, Chivita, have explained that its decision to launch a new marketing campaign, ‘Everyone has a Chivita’ for the juice brand, stemmed from the need to sensitise its teeming consumers to  the brand’s various offerings, and reinforce its leadership in juices, nectar and still drinks categories.

The campaign, expected to be launched across multiple platforms, such as: TV, Radio, out –of- home sites, digital and print,  this month, March, would further confirm the brand’s position as one which consistently prides itself on innovation,  while prioritising its  consumers’ health, nutrition and refreshments.

Marketing Director, Chi Limited, Mrs Toyin Nnodi, stated that the objective of the campaign is to remind consumers of the high quality, nourishing and fruity goodness that the Chivita brand provides.

She added that the juice brands were designed in various pack sizes to make it convenient, affordable and accessible to every category of consumers, irrespective of their socio-economic status.

Nnodi expressed the belief that the campaign would go a long way in further maintaining the dominance of the Chivita brands in the nation’s juice market.