Why Simi did not renew X3M music deal

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6 years ago

Just like Tiwa Savage and Mavin Records ended their seven-year relationship, X3M Music and Simi also announced that their frontline artiste, Simisola Ogunleye, popularly known as Simi, would not be renewing her contract with the record label bringing to a halt the journey of five years in the company. The departure of Simi followed the expiration of her recording contract.

The deal to renew Simi’s contract was said to have been on the table for the singer for more than a year but there were fears within the X3M camp that the singer might turn the offer down. R gathered from a source that since Simi and Adekunle Gold decided to take their relationship to the next level, it was expected that she would not want to be part of the label again, as her new status would ultimately force her to quit.

The Lagos-based label, on Thursday, confirmed in a statement by A&R executive Vincent Nwanze, that both parties had decided to not renew the contract. Investigation by R revealed that Simi had informed the label of her desire to exit the label as she planned to join her to-be husband, Gold as they plan their new lives together.

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In a career that is still unfolding, Simi has emerged one of the most remarkable talents of her generation; combining a peerless skill for writing and arranging, with a vocal prowess like none before her.

That special voice, an unassuming look, and writing talent are what attracted her to X3M, when she was signed in 2014. She immediately warmed hearts with the hit single Tiff which earned her a Headies nomination. Her debut album for X3M (her career second) was released to local and international acclaim in September 2017, and named Album of the Year in 2018, by The Headies Awards.

Her final album for X3M music Omo Charlie Champagne was released on April 19, 2019.

X3M Music, part of the X3M group, was founded in 2008 by Steve Babaeko, an advertising executive who is a notable music fan and enthusiast, and internationally-acclaimed writer.