Why Nigerian celebrities are romancing Kolaqalagbo

The history of herbal markets in Nigeria is shrouded in obscurity, illiteracy and uncouthness. But lately with the entrance of upscale players like Kolaqalagbo who introduced online retail market and e-commerce gone are the days herbal mixtures are only procured from obscure sellers and street hawkers, the market has upgraded and is as easily accessible as any modern market, in real time.

“Kolaqalagbo is the best thing that has happened to herbal practice in the last , making specialization in business more attractive. When we started a whole lot of influencers would tell you they could not be an ambassador to a herbal brand or something. Nobody believed one could sell alternative remedy online without proper consultation. We are the first herbal brand online e-commerce in sales and services. People were used to the hawking and scruffy means of herbal practice.

We have rebranded herbal practice and make it well known through social media. We started online then expansion brought us in touch with so many aspects of herbal practice,” says the founder, Olayemi Omotolani Abeeb Lateef in a recent interview. Since going online with a huge following on Instagram, many Nigerian celebrities have identified with it, either as an ambassador, a partner or media collaborator.

For instance, Nigerian superstar, Davido has identified with the company, doing promotions since 2018. Word in the grapevine has it that the DMW record label boss may put pen to paper with the company in no distant future. In early 2019 the duo of Toyin Lawani, the boss lady at Tiannah Empire and former Big Brother Naija star, Teddy A penned a contract with the company as brand ambassadors. This saw the birth of many raunchy videos and photo shoots by the duo. “Be a real man. Restore your stamina, strength, performance and make her feel like her Queen in bed . Winning Rounds,” says a caption on one of the picture posts of Toyin Lawani and Teddy A on the Kolaqalagbo Instagram page. Instagram comedian Cutest Biola and Mr Jollof have also flirted with the company in varying capacities. Sometime early this year a picture of Toyin Lawani and popular nightclub owner, Pretty Mike of Lagos went viral causing pandemonium on all the media.

The two celebrities shot a nude picture of themselves safe for some shrouds of leaves over their privates. The picture was dubbed “Adam and Eve” and it so much brought to life the visual of the Biblical Adam and Eve in the Garden of Eden. Eniola Badmus, B-Red, Pasuma Wonder, Nkechi Blessing, Berbiedoll, Sotayo Sobola and many others have all identified with the brand at one time or other.

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According to our findings, Kolaqalagbo through their Kolaqalagbo.com.ng is Nigeria’s first herbal online retail market and e-commerce website and they are committed to delivering excellence and wellness in herbal practice in Nigeria. “We are truly the black man’s hidden secret of healing. We specialize in the sale and consultancy of natural health care products made from the best natural ingredients produced in Nigeria and other global communities blessed with curative herbs.

Herbal products and remedies which are made from various blend of natural ingredients such as fruits , roots ,vegetables , and herbs are catching a lot of attention globally because of its efficiency and effectiveness with the unique attribute of stopping re-occurrence,” says the founder. Kolaqalagbo was established in 2012 as Kolaqalagbo Service Limited with a view to redefining excellence in herbal practice in Nigeria and global communities.

Contrary to general notion that the company is into the aphrodisiac business, Kolaqalagbo proffers solution to many illnesses and ailments, including but not limited to venereal diseases, general infections, cardiovascular diseases, high blood sugar, malaria and many more. Their best selling products which are being celebrated by the young and old are their alcoholic drinks brands; Kolaqalagbo bitters, 4Ka X tea and Do D Do bitters.

Apart from changing the face of herbal business in Nigeria, Kolaqalagbo has offered employment opportunities to many in form of commission. There are many vendors who sell their products for commissions. Their factory boast of more than 100 workers including actual staff and contract staff.

NIGERIAN TRIBUNE