Why Moosehead Breweries is selling crate of 1,461 cans of beer to Canadians

Canada’s oldest independent brewery, Moosehead Breweries, has launched an unusual product, a massive crate of 1,461 cans of beer in response to growing political tensions with the United States.

The limited-edition pack, dubbed the “Presidential Pack,” was unveiled on Friday and contains one can of lager for each day of the next four years, the full duration of United States President Donald Trump’s second term.

In a press release, Karen Grigg, director of marketing for the New Brunswick-based Moosehead said, “If the start of 2025 has taught us anything, it’s that it will take determination to weather four years of political uncertainty—and what better way to make it through each day than with a truly Canadian beer.”

Moosehead, founded in 1867, is offering the crate exclusively on its website to residents of Ontario, New Brunswick and Nova Scotia. The pack costs about $3,500 CAD ($2,400 USD), including delivery.

The brewery noted its long history alongside the nation itself, saying both have “been through a lot” over the past 158 years. “While we can’t predict how the next four years will go, we have a feeling that this large pack will come in handy,” Grigg added.

The light-hearted promotion comes amid serious concerns over new tariffs proposed by Trump, which have drawn sharp criticism from Canadian businesses. 

Moosehead CEO Andrew Oland, speaking to CTV News, described the tariffs as “such a disappointment” and said he’s “really sad to see this relationship going in a different direction.”

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The company is already bracing for the impact of a 10% tariff on aluminum lids starting next week, as Moosehead sources those components exclusively from the US. Additionally, about 20% of the brewery’s beer is exported south of the border—trade that could be further affected by additional duties.

Alcohol is among the many products caught in the escalating trade tensions between the two nations. 

Canadian provinces have started removing US-made spirits and wines from store shelves, prompting criticism from US producers. Brown-Forman CEO Lawson Whiting called the move “worse than a tariff because it’s literally taking your sales away.”

However, beer may be insulated from some of the fallout. American brands like Bud Light, for example, are brewed in Canada by companies such as Anheuser-Busch, and therefore escape the tariffs.

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