Why I opened first luxury liquor store in Africa — Temidayo Kafaru

Temidayo Lucky Kafaru, over the years, has established himself as a personable and versatile sales expert with a demonstrated history of success in the corporate world of wine and spirits. In the wine and spirits industry (on-trade), he has proven his expertise for over a decade.

Armed with a Bachelor of Arts (B.A.) in Philosophy from the University of Lagos, his experiences at Moët Hennessy, Ledrop Exports Limited, and Club Rumours have continued to give him an edge over his peers.

Kafaru has earned the trust of several trade partners across Nigeria and maintained strong client relationships that generate repeat business. He attributes his success to his ability to listen to consumers and trade partners and put their needs first.

His experience as a sales expert with a demonstrated history of working in the wine and spirits industry has seen him open a luxury liquor store known as Boozeng as he turned 42.

Working with Babalola Thompson and other partners, Temidayo has earned himself a spot in history as the young Nigerian who created the first and only luxury liquor store in Africa, with plans to extend the business venture to South Africa, Ghana, and other parts of Africa.

Temidayo and his team desire to ensure Nigerians and everyone else in Nigeria get all brands of luxurious liquor without imitation and at their doorsteps through Boozeng.

His 42nd birthday ceremony, a strictly black-tie event, had several corporate heads and celebrities in attendance, including Uti Nwachukwu and former housemates of BBNaija.

Kafaru said, “We have spared no effort in curating a broad selection that mirrors the sophistication of our discerning clientele while employing global tech standards and general best practices.”

Speaking on Boozeng at the event, he said, “Boozeng is more than a destination; our goal is to provide a full experience for everyone we come in contact with, whether at the store or online, business or individual.

“The digital realm beckons with our user-friendly website, providing an interactive and seamless shopping experience.

Customers can explore a diverse portfolio of premium alcoholic beverages, complete with detailed product descriptions and expert recommendations, all at their fingertips.

Orders placed can be delivered straight to the purchaser’s doorstep or picked up, ensuring a convenient and elevated shopping experience.”