Western Digital to expand portfolio in Nigerian market

A data infrastructure company, Western Digital Corporation, has reinforced its commitment to the Nigerian market with the introduction of a range of data storage solutions.

The products are poised to expand Western Digital’s existing product portfolio in Nigeria and allow local consumers access a wide range of its brand products.

The Vice President, Sales EMEAI Western Digital, Mr Nigel Edwards made this known at a briefing held recently in Lagos.

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“As a country with a significant percentage of digital savvy individuals, Nigeria is an important country for us. We aim to create value to consumers and stakeholders by providing innovative storage solutions.

“Western Digital creates environments for data to thrive; we help our customers capture, preserve, access and transform data.

“The introduction of an extended product portfolio is a step in the right direction – as we continue to provide improved performance and efficiency for our customers.

He said the company offers new innovation to store and preserve data for today and beyond with recent advancements in 3D and its journey of innovation continues to inspire those who dare to think big about the possibilities of data,” he said.

Also speaking, Director, Marketing for EMEA Western Digital, Mr Gerry Edwards explained that the new products would enhance diversification of Western Digital’s offerings in Nigeria.

“We understand the magnitude of this market,  which is why we have expanded our distribution channels, so that more people can have access to our products.

“Nigeria has millions of individuals who use data digitally, one way or the other – we have recognised this opportunity and provided storage solutions for their needs.

“We offer high-performance, high-capacity and high-quality storage solutions to fit the increasingly digital lifestyles of consumers,” Gerry said.