We’re here to disrupt traditional norms in the wellness industry — CEO, Suruka Natures Gift

Nigeria’s wellness industry has witnessed a continued revamp with the rise of Suruka Natures Gift Enterprises, the celebrity favourite brand that has taken the market by storm. Behind this success story is the inspiring journey of Babatunde Ojo-Olubiyo, the founder and driving force behind Suruka Natures Gift enterprises.

Born and raised in Nigeria, Babatunde’s passion for natural remedies and his deep-rooted belief in the power of traditional herbs and plants inspired him to embark on a mission to create a brand that would redefine wellness. His journey began with extensive research, exploring the rich heritage of Nigerian botanicals and traditional healing practices.

With a relentless pursuit of quality and innovation, Babatunde Ojo-Olubiyo sources indigenous ingredients from different regions of Nigeria.

He has partnered with local farmers and artisans, ensuring fair trade practices and sustainability. Through a careful blend of ancient wisdom and modern science, he formulated products that not only catered to the specific needs of Nigerian consumers but also appealed to a global audience.

The road to building his enterprise was not without its challenges. Babatunde Ojo-Olubiyo said he faced hurdles such as limited resources, lack of infrastructure, and fierce competition. However, his unwavering determination and entrepreneurial spirit propelled him forward. He leveraged his network and sought mentorship from industry experts, who recognized the potential of his brand and offered guidance along the way.

“It hasn’t been easy but God has made it all happen. Also my unwavering commitment to following through with the process to ‘disrupt’ traditional norms in the wellness industry”, Babatunde said.

The company quickly gained popularity among celebrities and influencers, who were drawn to its authentic Nigerian roots and the efficacy of its products. Suruka Natures Gift’s commitment to quality, coupled with his deep understanding of the diverse beauty needs of her customers, created a loyal following. The brand’s range of herbal wellness products became synonymous with luxury, effectiveness, and a celebration of African remedies.

As Suruka Natures Gift grew, Babatunde Ojo-Olubiyo remained rooted in his commitment to empowering local communities. He created employment opportunities for youths and collaborated with NGOs to support education and healthcare initiatives. Suruka Natures Gift Enterprises became not just a brand but a catalyst for positive change in Nigeria’s wellness landscape.

Today, Suruka Natures Gift Enterprises stands tall as a testament to Babatunde Ojo-Olubiyo’s vision and resilience. The brand’s success has transcended borders, with international recognition and a growing customer base around the world. Babatunde’s journey from a passionate entrepreneur to building a celebrity favourite beauty and wellness brand has inspired countless individuals and aspiring entrepreneurs in Nigeria and beyond.

His story serves as a reminder that with determination, innovation, and a deep-rooted connection to one’s heritage, it is possible to create a brand that not only transforms the beauty industry but also uplifts communities and celebrates diversity.