TV: Turner switches TCM to TNT channel to appeal to African audience

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7 years ago

According to Guillermo Farré, Head of General Entertainment for Turner in Southern Europe & Africa, TV screens all over Africa will never be the same again as Turner introduces a new and dynamic brand into television experience in Africa, its TNT Africa channel model.

In a statement made available to Saturday Tribune, Guillermo said that the new channel will provide creative and relevant programming specially tailored for African fans.

TNT Africa is the culmination of TCM’s move to refresh its brand image and adapt its brand positioning.

On the 21 September, the channel moved away from its former global positioning in favour of a more bold and appealing positioning of the ‘American blockbuster channel’.

Guillermo told Saturday Tribune that the former channel brand TCM “has had a strong classic association which doesn’t reflect the actual brand proposition, or deliver the right message, to our African audiences.

“We have listened to our viewers and worked hard towards modernizing the image of the channel, although there was still a strong association of the TCM brand to ‘classic Hollywood silver screen productions.

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“We, therefore, decided to switch TCM to TNT to fully reflect the new brand identity and perspective in line with our American blockbuster programming strategy.”

TNT is one of the best performing and well-known, general entertainment brands in the world, being one of the top TV brands in the US, Latin America, Asia and Europe.

To kick off the rebrand, TNT has an exciting line-up of never before seen titles to be screened including: The Illusionist, The Green Mile, Crank, Robin Hood, Hellboy 2, Doom, Tango and Cash and Gladiator.