Tourism surge will elevate Nigeria’s events industry —SimplyMhoses

The recent surge in the tourism sector across multiple African countries, notably observed during and after the AFCON 2023 tournament, has provided a substantial boost to the events industry in those nations.

Particularly noteworthy was the impact on countries like Cote D’Ivoire, the host of AFCON, and Cabo Verde, considered underdogs in the realm of tourism.

A prominent figure in the media landscape, Adeyemo Moses, known as SimplyMhoses, has emphasised the potential benefits for the Nigerian event space if similar attention is given to the tourism sector.

He believes that as international borders become more porous, increased tourism directly contributes to a thriving events scene, offering immersive cultural experiences.

Renowned for his versatility and professionalism, SimplyMhoses has made a mark in both the events and media industries across Africa.

With a prestigious clientele including MTN Nigeria, Guinness Nigeria, and the Lagos State Government, his decade-long portfolio reflects his passion for storytelling and creating memorable experiences.

Understanding the intrinsic link between tourism and events, SimplyMhoses highlights Nigeria’s unparalleled potential to capitalise on its rich culture and diverse attractions.

He envisions a future where increased travel leads to a surge in demand for events that celebrate uniqueness and diversity, ultimately benefiting both industries.

The synergy between tourism and events is likened to a symbiotic relationship, where each sector thrives from the success of the other.

Nigeria’s diverse landscape, from iconic landmarks to vibrant cityscapes, presents an enticing array of opportunities for tourists and event organizers alike.

With a focus on innovation and creativity, SimplyMhoses advocates for the development of event packages that integrate local tourism activities to international standards.

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