The Most Interesting Startups to Keep an Eye On in 2022

After the staggering number of companies crushed by the coronavirus pandemic during the 2020-2021 period, things are finally looking brighter for startups. Many new players are slowly entering the market, older and more established companies are recovering from the wounds of the pandemic, and many companies are celebrating the perseverance even during – and because of – the pandemic.

In this list, we’re bringing you the 5 most interesting startups to keep an eye on in 2022.

TestGorilla

This Dutch startup is focused on improving the recruitment process of new candidates. Instead of a typical job interview, where the role of unconscious biases cannot be completely eliminated, TestGorilla offers better and fairer tools for candidate screening. The test library includes categories such as cognitive ability skills, financial accounting, different levels of math, problem solving, project management, software engineering, and many more.

Select the categories applicable for the job position you’re hiring for – or simply just do the test composed of the categories selected by your possible future employer – and let TestGorilla do the rest.

This system ensures that once all applicants have gone through the application process, a clear ranking based on the number of points is provided, making the overall choice of the best candidate much easier and reliable. And because multi-measure tests are known to be the best predictor of job success over the long run, it’s only a matter of time before companies like TestGorilla take over the traditional hiring methods.

CloudTalk

2021 was a big year for CloudTalk, one of the most successful Slovak startups of the previous year. Founded in 2018, the company has managed to secure a stable position in the SaaS industry and attract various bigger or smaller investors.

Receiving a $7.3 million investment at the beginning of 2021, the company successfully transformed its simple web-calling widget to a complex cloud-based software for small and medium sized companies. Offering native integrations with the most popular CRMs, you can „make and receive calls from your browser on your desktop or using our mobile apps, no matter where you are.“

CloudTalk also offers unlimited paid time-off to its 190+ employees, a luring job benefit that is becoming increasingly more popular.  With over 2500+ customers around the world and being present in 80+ countries, the company is expecting massive growth in 2022.

DraftFuel

Established in 2019, this U.S. company is trying to take an innovative approach to sports betting. Intending to make betting safer and more responsible, the company is using the popular round-up savings feature to top up one‘s betting account. This way, every time you pay with your card, the money spent is rounded up to the next whole number, and the difference is safely transferred to your betting fund.

As a result of an important deal closing with Discover Global Network at the end of 2021, DraftFuel now offers a Discover Prepaid card that essentially connects all stages between the customers’ payment for the product and the money showing up in their betting account.

Gaining bigger momentum every month, there is hope that the company brings its operation to many more states in the US throughout 2022, and will possibly even expand outside the US borders within this year. And if the data continues on this promising trajectory, it’s only a matter of time before similar industries like gambling are included, and responsible gambling and healthy financial habits of players are even more reinforced.

So Syncd

With the Gen Z switching from questionable first-impression Tinder matches to more reasonable matching algorithm platforms, apps like So Syncd are increasingly more popular. Offering personality type-based matching, this dating app lets you to find individuals of the same personality type using the Myers-Brigg typology.

With the infinite number of partner possibilities brought about by technology, the pressure to choose the right person to meet up with once matching was successful has never been bigger.  “So Syncd adds the missing piece of the jigsaw puzzle: personality compatibility,” said Jessica Anderson, co-founder of the company.

Receiving a $1 million investment in 2021, the company’s selling point has a great potential to succeed given the current mindset of the target group. And once more people hop on the So Syncd train – which is only a matter of time – we’ll hopefully be one step closer to finding our true soulmates.

MoonPay

Cryptocurrency startups are enjoying a massive success, and MoonPay is no exception. This 2018 company is the biggest player on our list. Although its valuation of $3.4 billion dramatically precedes the above-mentioned examples, given that the cryptocurrency market is far from being at the top of its valuation, MoonPay is the perfect candidate for our list.

As stated on the company’s website, MoonPay aims to “create a simple and secure software solution that would enable people from all over the world to participate in the biggest digital revolution since the internet.” Besides buying and selling crypto, MoonPay allows you to directly exchange fiat currencies to crypto, offers financial services, provides an NFT add-on feature for selling NFTs, and many others.