Renowned Single Malt Scotch Whisky, The Macallan in partnership with award-winning Nigerian fashion designer, Mai Atafo, recently staged an upskill aspiring fashion creatives.
The event took place at the ATAFO workshop on Sunday, March 17th, 2024, in Lagos, Nigeria.
The fashion workshop themed “Fashion Conversations with Mai Atafo” is a developmental initiative by the award-winning designer and fashion maestro Mai Atafo to inspire and enable the next generation of fashion creatives.
The workshop involved interactive sessions that focused on topics such as understanding the fashion industry, the skills needed for growth in the Nigerian fashion industry, and a guide to running a successful fashion business in Nigeria, among other insightful themes.
Mai Atafo passionately addressed the young designers, sharing valuable insights and actionable advice gleaned from his extensive two-decade career equipping attendees with practical tools for success.
This is not the first time The Macallan will partner with the designer. This workshop marks the third edition of the series in the past year. In 2023, the brand successfully trained over 90 creatives in Abuja, while 50 designers were trained in Lagos during the same year.
The Macallan’s investment in these intimate masterclasses demonstrates its commitment to fostering the growth of Nigeria’s youth population by supporting the infrastructure for achieving mastery in the craft of fashion. The Macallan also partnered with Mai Atafo for the Spring Summer ’23 and Spring Summer ’24 fashion showcase for his eponymous brand.
Acknowledging the significant growth and international recognition of the Nigerian fashion industry, the Brand Manager, Edrington portfolio in Nigeria, Hammed Adebiyi, affirmed, “The Macallan is known for its quality, uniqueness, and distinctive character. Our whiskies are the result of meticulous processes and an unwavering commitment to craftsmanship. This dedication to excellence is reflected in aspects of our brand. Today, we find ourselves celebrating a shared passion for this very concept—the importance of craftsmanship in the Nigerian fashion industry.
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